About

Why Briefd exists

I'm Raza — a senior UX/UI designer. Over 10+ years working with startups and founders, I kept running into the same problem: the project never failed because of bad design. It failed before design even started, because the brief was vague, contradictory, or just missing.

Founders aren't bad communicators. They just don't know what a designer actually needs to hear — and most never learn, because nobody ever tells them.

So I built Briefd in a single day. Type one sentence about your startup, and Claude AI structures it into a complete brief — goals, audience, tone, scope — the same four things I ask every client before I start any project.

What Briefd is (and isn't)

Briefd won't replace a real conversation with your designer. It's a starting point — the thing you send before that first call, so you walk in already aligned instead of guessing.

It's free, with no account required, because the goal isn't to build a subscription business. It's to fix a problem I saw over and over, and to show the kind of thinking I bring to client work.

Want a designer to actually build it?

If you'd rather skip the DIY route entirely, I take on a small number of design projects each month through my consultancy.

View my work → razashaikh.co.uk